Service Transformation Webinar

Lexmark Teaches Customers How To Save Money by Printing Less

Every year the service industry grows more competitive. To compete, your service organization must deliver efficient, scalable service that elevates you above the competition. Lexmark differentiates itself by breaking away from the traditional philosophy of a printer manufacturer—teaching its customers to print less. That’s right, less. The result was a service transformation that enabled them to deliver a 99% SLA attainment and save their customer 50% on overall printing costs.

During this 60 minute webinar, Brad Lawless, Director of Global Service Parts Operations, explains why Lexmark would teach its customers how to print less. Watch the webinar to learn:

  • About the business case that inspired CEO Paul Rooke to exit the consumer inkjet business
  • How Lexmark’s strategic service transformation is enabling them to deliver greater value
  • What roles a sophisticated parts planning tool and deep customer relationships play
  • Why you should consider investing in a service parts management solution

Brad Lawless, Director of Global Service Parts Operations, Lexmark

Brad Lawless is the Director of Global Service Parts Operations for Lexmark. He has worked for Lexmark for over 15 years and brings a unique mixture of wit and intelligence to solving service challenges. He has a Master’s degree in Computer Integrated Manufacturing Systems from Georgia Institute of Technology and a BSEE in Electrical Engineering from the University of Kentucky.