業務職能轉型電子書

智能互聯產品對各個業務職能的影響

《哈佛商業評論》新刊登的文章《How Smart, Connected Products Are Transforming Companies》(物聯網時代的企業競爭戰略-續篇)研究分析了物聯網對企業運營和組織結構的影響。這些電子書總結了物聯網對價值鏈中各個業務職能的影響。物聯網如何幫您實現業務職能轉型?


Harvard Business Review - How Smart, Connected Products are Transforming Product DevelopmentHow Smart, Connected Products Are Transforming Product Development

Smart, connected products require a fundamental rethinking of design. At the most basic level, product development shifts from largely mechanical engineering to true interdisciplinary systems engineering. New design principles are becoming foundational for competing in a smart, connected world. Download Now (.PDF)


Harvard Business Review - How Smart, Connected Products are Transforming Human Resource ManagementHow Smart, Connected Products Are Transforming Human Resource Management

A manufacturer of smart, connected products is a cross between a software company and a traditional product company. This mix demands new skills across the value chain, as well as new working styles and cultural norms. New human resource management principles are becoming foundational for competing in a smart, connected world. Download Now (.PDF)


Harvard Business Review - How Smart, Connected Products and Transforming Marketing and SalesHow Smart, Connected Products Are Transforming Marketing and Sales

The ability to remain connected to the product and track how it’s being used shifts the focus of a company’s customer relationship from selling—often a predominantly one-time transaction—to maximizing the customer’s value from the product over time. This opens up important new requirements and opportunities for marketing and sales. New marketing and sales principles are becoming foundational for competing in a smart, connected world. Download Now (.PDF)


Harvard Business Review - Transforming Manufacturing OperationsHow Smart, Connected Products Are Transforming Manufacturing Operations

Smart, connected products create new production requirements and opportunities. They may even shift final assembly to the customer site, where the last step is loading and configuring software. But more radical still, manufacturing now goes beyond the production of the physical object, because a functioning smart, connected product requires a cloud-based system for operating it throughout its life. New manufacturing operations principles are becoming foundational for competing in a smart, connected world. Download Now (.PDF)


Harvard Business Review - How Smart- Connected Products are Transforming After-Sales ServiceHow Smart, Connected Products Are Transforming After-Sales Service

Smart, connected products improve service and efficiency and enable a fundamental shift from reactive service to preventive, proactive, and remote service. For manufacturers of long-lived products, such as industrial equipment, after-sale service can represent significant revenues and profits—partly because traditional service delivery is inherently inefficient. Technicians often must inspect a product to identify the reason for a failure and the parts needed to correct it and then make a second trip to perform the repair. New service principles are becoming foundational for competing in a smart, connected world. Download Now (.PDF)


Harvard Business Review - How Smart, Connected Products are Transforming SecurityHow Smart, Connected Products Are Transforming Security

Until recently, IT departments in manufacturing companies have been largely responsible for safeguarding firms’ data centers, business systems, computers, and networks. With the advent of smart, connected devices, the game changes dramatically. Security may report to the chief information officer, the chief technology officer, the chief data officer, or the chief compliance officer, but whatever the leadership structure, security now cuts across product development, dev-ops, IT, the field service group, and other units. New privacy and security principles are becoming foundational for competing in a smart, connected world. Download Now (.PDF)


Harvard Business Review - Just One NumberHow Smart, Connected Product Data Can Transform Companies

In order to create real business value, companies need to identify how smart, connected product data can enable each function to transform their business processes and improve operational effectiveness or create strategic differentiation. Significant value across business functions is achieved from the Basic Insights that can be generated from “just one number” and identifying a specific IoT use case for a defined stakeholder is the best way to define and realize that value. Download Now (.PDF)